> ## Documentation Index
> Fetch the complete documentation index at: https://help.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding Ad Accounts

> An ad account is the base unit advertisers use to book and manage campaigns. This page covers the concept and the full workflow.

## What is an ad account

An ad account is the workspace a single advertiser team uses together. Multiple team members can collaborate within one ad account to book campaigns, manage creatives, and check performance.

You need the following to create an account:

| Item            | Description                                    |
| --------------- | ---------------------------------------------- |
| Advertiser name | Name that represents the advertiser            |
| Primary email   | Default point-of-contact email for the account |

***

## Setup after creation

Once you create an account, you can continue configuring the following in the `Settings` menu.

<CardGroup cols={2}>
  <Card title="Ad profile" icon="id-card" href="/settings/ad-account">
    Manage account name, advertiser name, region, timezone, and language.
  </Card>

  <Card title="Invite members" icon="user-plus" href="/settings/member">
    Invite team members and grant permissions.
  </Card>

  <Card title="Register payment info" icon="credit-card" href="/settings/payment">
    Register business info and cards to speed up campaign booking.
  </Card>

  <Card title="Change primary email" icon="envelope" href="/settings/ad-account">
    Manage the primary email that receives review and billing notices.
  </Card>
</CardGroup>

***

## Full workflow

The flow from account creation to actual ad delivery.

<Steps>
  <Step title="Create and set up the account">
    Create an advertiser account on the ad platform and register your business info and payment method.
  </Step>

  <Step title="Book a campaign">
    Select an ad product, set the schedule and budget, and request review. See the [Campaign Booking Guide](/campaign/booking) for details.
  </Step>

  <Step title="Review">
    The publisher reviews the campaign and decides whether to approve. Results are delivered via email and in-console notifications.
  </Step>

  <Step title="Register and review creatives">
    Register creatives at least 72 hours before the campaign start date. Registered creatives go through a separate review, and only approved ones are served.
  </Step>

  <Step title="Ad delivery">
    Ads go live automatically on the start date. You can add or change creatives during the run.
  </Step>

  <Step title="Check performance">
    Check near-real-time metrics such as impressions, clicks, and cost in the Reports menu.
  </Step>
</Steps>

***

## Campaign states

Campaigns move through the following states from booking to end.

| State         | Description                          | Available actions                      |
| ------------- | ------------------------------------ | -------------------------------------- |
| **Draft**     | Temporarily saved                    | Edit, delete, request review           |
| **Submitted** | Awaiting publisher review            | —                                      |
| **Booked**    | Review approved, awaiting start date | Register creatives, edit               |
| **Live**      | Ads are running                      | Add/change creatives, pause            |
| **Paused**    | Temporarily paused                   | Restart                                |
| **Rejected**  | Review rejected                      | Fix the issue and request review again |
| **Cancelled** | Cancellation complete                | Reports                                |
| **Closed**    | Campaign ended                       | Reports                                |

***

## Member permissions

An ad account supports four permission levels.

| Role       | Description                                                                                   |
| ---------- | --------------------------------------------------------------------------------------------- |
| **Owner**  | Full permissions: delete account, invite/remove members, change permissions, manage campaigns |
| **Editor** | Book/cancel campaigns, register/manage creatives, view reports                                |
| **Viewer** | View dashboard, campaigns, and reports                                                        |
| **Guest**  | Can view campaign ad performance only                                                         |

<Note>
  See [Member Management](/settings/member) for the full permission matrix.
</Note>

***

## Next steps

<CardGroup cols={2}>
  <Card title="Advertiser Quickstart" icon="bolt" href="/getting-started/quickstart">
    Go from account creation to your first booking in 5 minutes.
  </Card>

  <Card title="Campaign Booking Guide" icon="calendar" href="/campaign/booking">
    Walk through the 4-step booking process in detail.
  </Card>
</CardGroup>