Reports

Check near-real-time campaign and creative performance in the Reports menu. Data updates roughly every 10 minutes.

Reports overview

Reports are organized into two tabs.

Tab	Description
Campaign	Metrics aggregated at the campaign level
Creative	Metrics aggregated at the individual creative level

Data update cycle

• Performance data updates roughly every 10 minutes.
• Numbers are near real time, but there may be small delays for aggregation and processing.

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Performance metrics

Base metrics

Metric	Description
Impressions	Total times the ad was shown to users
Clicks	Total times users clicked the ad
CTR (Click Through Rate)	Clicks ÷ Impressions × 100 (%)
CPC (Cost Per Click)	Cost ÷ Clicks
CPM (Cost Per Mille)	Cost ÷ Impressions × 1000
Cost	Total ad cost spent to date

Display / video split

Impressions, clicks, and CTR are also reported separately for image (display) and video creatives.

Metric	Description
Display Impressions	Impressions of image (display) creatives
Video Impressions	Impressions of video creatives
Display Clicks	Clicks on image (display) creatives
Video Clicks	Clicks on video creatives
Display CTR	Display Clicks ÷ Display Impressions × 100 (%)
Video CTR	Video Clicks ÷ Video Impressions × 100 (%)

Video engagement metrics

Available when video creatives are running.

Metric	Description
Video Views	Number of times the ad video was viewed for 3 seconds or more
Video View Rate (VVR)	Video Views ÷ Video Impressions × 100 (%)
Video Completes	Number of times the ad video was viewed to completion
View-Through Rate (VTR)	Video Completes ÷ Video Impressions × 100 (%)

Target vs actual

Compare actual delivery against the campaign’s targets.

Metric	Description
Target Impressions	Impressions target set at booking
Target Clicks	Clicks target set at booking

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Analysis methods

Period selection

Choose from a variety of period options.

Option	Description
Today	Today from 00:00 to now
Yesterday	Yesterday (00:00–23:59)
Last 7 Days	Last 7 days
Last 14 Days	Last 14 days
Last 30 Days	Last 30 days
Last 90 Days	Last 90 days
Select date	Pick start and end dates in the calendar

Segment filters

Filter data by the following segments.

Segment	Description
Unit	View performance per ad unit
Creative	View performance per creative

Customize columns

Choose which metrics to show in the table. Hide unnecessary columns and focus on the metrics that matter.

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Export data

CSV export

Export the currently displayed report as a CSV file.

1. Set period and filters

   Specify the period and segments.

2. Request export

   Click the Export CSV button.

3. Receive via email

   Once the CSV is ready, it’s sent to your registered email.

Large data exports can take a few minutes. Check your email.

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Next steps

Campaign Operations

Adjust campaigns based on performance.

Creative Management

Improve low-performing creatives.