Understanding Ad Accounts

An ad account is the base unit advertisers use to book and manage campaigns. This page covers the concept and the full workflow.

What is an ad account

An ad account is the workspace a single advertiser team uses together. Multiple team members can collaborate within one ad account to book campaigns, manage creatives, and check performance.

You need the following to create an account:

Item	Description
Advertiser name	Name that represents the advertiser
Primary email	Default point-of-contact email for the account

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Setup after creation

Once you create an account, you can continue configuring the following in the Settings menu.

Ad profile

Manage account name, advertiser name, region, timezone, and language.

Invite members

Invite team members and grant permissions.

Register payment info

Register business info and cards to speed up campaign booking.

Change primary email

Manage the primary email that receives review and billing notices.

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Full workflow

The flow from account creation to actual ad delivery.

1. Create and set up the account

   Create an advertiser account on the ad platform and register your business info and payment method.

2. Book a campaign

   Select an ad product, set the schedule and budget, and request review. See the Campaign Booking Guide for details.

3. Review

   The publisher reviews the campaign and decides whether to approve. Results are delivered via email and in-console notifications.

4. Register and review creatives

   Register creatives at least 72 hours before the campaign start date. Registered creatives go through a separate review, and only approved ones are served.

5. Ad delivery

   Ads go live automatically on the start date. You can add or change creatives during the run.

6. Check performance

   Check near-real-time metrics such as impressions, clicks, and cost in the Reports menu.

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Campaign states

Campaigns move through the following states from booking to end.

State	Description	Available actions
Draft	Temporarily saved	Edit, delete, request review
Submitted	Awaiting publisher review	—
Booked	Review approved, awaiting start date	Register creatives, edit
Live	Ads are running	Add/change creatives, pause
Paused	Temporarily paused	Restart
Rejected	Review rejected	Fix the issue and request review again
Cancelled	Cancellation complete	Reports
Closed	Campaign ended	Reports

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Member permissions

An ad account supports four permission levels.

Role	Description
Owner	Full permissions: delete account, invite/remove members, change permissions, manage campaigns
Editor	Book/cancel campaigns, register/manage creatives, view reports
Viewer	View dashboard, campaigns, and reports
Guest	Can view campaign ad performance only

See Member Management for the full permission matrix.

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Next steps

Advertiser Quickstart

Go from account creation to your first booking in 5 minutes.

Campaign Booking Guide

Walk through the 4-step booking process in detail.