Splash Ad Guide

Splash ads are high-impact ads shown full-screen on app launch. They follow different operational rules than standard display ads.

Splash ad characteristics

• Shown on the first screen users see when opening the app.
• Uses the full screen for strong visual impact.
• Draws higher attention than standard banner or native ads.

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Operational considerations

Item	Description
72-hour rule	Creative and schedule changes within 72 hours of the campaign start may not apply immediately. Prepare in advance
Creative spec	Check the splash-specific spec and prepare creatives that match
Frequency	Frequency caps may apply per product to avoid overexposure

Because of the 72-hour rule, last-minute bookings require extra caution. Book with lead time and register creatives early.

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Recommended creatives

• Concise, high-impact visuals
• Short message and a clear CTA
• Great for brand awareness
• Ideal for product launches, events, and promotions

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Next steps

Campaign Booking Guide

Book a campaign with a splash product.

Creative Guide

Creative spec and registration.

Ad Policy

Review criteria and prohibited/restricted content.