Review criteria may vary by publisher-specific policy. For detailed policies, check the policy page in the console of the publisher you’re advertising with.
Review criteria
Campaigns and creatives are reviewed from the following perspectives.Accuracy
Ad copy and imagery must match the actual product or service.
Legality
Must comply with applicable laws and advertising regulations.
Sensitivity / harm
Content inappropriate for minors or general users cannot be served.
Brand safety
Content that could negatively affect the publisher’s brand image is restricted.
Prohibited content
The following content cannot be advertised under any circumstances.- Illegal products or services
- Fraud or deceptive content
- Violent or hateful content
- Adult content (specific criteria vary by publisher policy)
- Content that infringes intellectual property rights
- Content that improperly collects or uses personal data
Restricted content
The following content requires publisher approval/certification or additional documentation.- Medical, pharmaceutical, and health functional foods
- Financial products, investments, and virtual assets
- Alcohol and tobacco
- Gambling and games
- Politics and religion
Handling rejections
- Rejection reasons are delivered via email and notifications.
- Review the reason, edit the creative or campaign content, and re-register.
- Rejected items themselves cannot be resubmitted for review.
- If you disagree with the policy interpretation, contact the publisher through their support channel.
Next steps
Creative Guide
Check how to re-register by rejection reason.
Campaign Booking Guide
What to check before requesting review.