Campaign Booking

Campaign booking is a 4-step process that takes about 5 minutes. No separate contract is required — the terms agreement in the final step constitutes the contract.

Booking process

Step 1: Product selection · Schedule · Targeting
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Step 2: Campaign name · Budget
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Step 3: Payment method · Business info
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Step 4: Final confirmation · Terms agreement → Request review

You can go back to any step using the Back button, and use Save Draft at any time to continue later.

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Step 1 — Product selection and schedule

Product list

Ad products registered on the platform are shown as cards. Each card includes:

Info	Description
Product name	Name of the ad product
Billing type	CPM / CPC / CPP
Price	Price per slot or per impression/click
Minimum period	Required for CPP products
Status	Whether booking is available

Click a product card to view the brochure with details such as targeting conditions and expected reach.

Understanding billing types

Type	Basis	Notes
CPM	Per 1,000 impressions	Most common. Delivers maximum impressions within budget
CPC	Per click	Charged only when a click occurs
CPP	Per slot per period	Reserve a placement exclusively for a set period

Schedule setup

• Start date — the campaign start date
• End date — the campaign end date
• The campaign runs between these two dates.

CPP products — slot selection

CPP products are sold in slots.

• One slot represents one placement for a defined period.
• Choose the number of slots and the total booking amount is calculated automatically.
• The product’s minimum period must be met to book.

Last-minute booking

Bookings with a start date within 7 days are treated as last-minute bookings.

Item	Normal booking	Last-minute booking
Creative registration	At least 72 hours before start	Immediate registration required
Schedule changes	Allowed	May be restricted
Cancellation	Allowed	May be restricted

Last-minute bookings leave little time for creative review and publisher preparation. Complete bookings at least 7 days ahead when possible.

Targeting

Type	Description
Audience targeting	Based on user attributes such as gender, age, and interests
Contextual targeting	Based on content context such as app category and keywords

Selecting specific targeting conditions may apply a surcharge on top of the base price, and the estimated reach is shown in real time.

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Step 2 — Campaign info

Campaign name

• Enter a name to identify the campaign.
• Use a name that helps distinguish multiple campaigns booked for the same product.

Budget

• Enter the maximum budget for the campaign.
• The amount must meet or exceed the product’s Minimum Execution Amount.
• The entered amount is exclusive of VAT.

Expected performance

Based on the entered budget and targeting, expected performance is calculated automatically.

Metric	Description
Expected impressions	Estimated total impressions for the budget
Expected clicks	Estimated clicks based on expected CTR
Expected CTR	Average CTR for the product/target

Discounts and surcharges

Review the discounts (e.g., seasonal discounts) and surcharges (e.g., targeting surcharges) applied to the base booking amount.

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Step 3 — Payment info

Contract manager

Item	Description
Name	The contract manager’s legal name
Email	The email that receives contract-related notices

Payment method

Two payment methods are supported.

Method	Description	Refund
Card	Charged via a registered card at the time of review request	Unspent budget is refunded automatically after the campaign ends
Manual	Advertiser settles directly with the publisher	Individually negotiated

Manual payment requires publisher approval.

Business info

Business info is required to issue tax invoices. Registering it in advance in Settings > Payment allows it to be auto-loaded at this step.

Item	Description
Business name	Legal name or trade name on the business registration
Business registration number	10-digit number
Business registration certificate	File upload
Settlement email	Email to receive tax invoices

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Step 4 — Final confirmation

Review the booking

Review everything you’ve entered on one screen.

• Ad product and billing type
• Campaign period (start ~ end)
• Targeting configuration
• Campaign name and budget
• Payment method and contract manager
• Business info
• Final payment amount (VAT excluded)

Terms agreement and submission

Review and agree to the booking terms. Agreeing to the terms constitutes a binding contract.

Button	Description
Request Review	Requests review from the publisher. Status changes to Submitted
Save draft	Saves what you’ve entered and lets you continue later

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Status flow after booking

Details of each state and available actions are documented in Understanding Ad Accounts — Campaign States.

If rejected

• The rejection reason is delivered via email or in-console notifications.
• Review the reason, fix the content, and request review again.

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Next steps

Creative Guide

How to register creatives and get them approved.

Campaign Operations

Campaign list, detail, duplicate, and pause.

Reports Guide

Check performance near real time.