Campaigns Overview

The end-to-end flow of advertiser campaigns from booking to performance, and what each document covers.

Full flow

1. Book a campaign

   Select an ad product, enter schedule, targeting, budget, and payment info, then request review.

2. Review

   The publisher reviews the campaign. Results are delivered via email and notifications.

3. Creative registration and review

   Register image and video creatives at least 72 hours before the start date and pass review.

4. Ad delivery

   Ads go live automatically on the start date. Creatives can be added or changed during the run.

5. Check performance

   Check near-real-time metrics in Reports.

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Documents in this section

Campaign Booking

The 4-step process: product/schedule/targeting, budget, payment, final confirmation.

Creatives

Register creatives, configure details, review, and management.

Campaign Operations

Campaign list and detail, duplicate, pause, restart, and cancel.

Reports

Metrics, analysis methods, and data export.

Splash Ad Guide

Splash ad characteristics and operational considerations.

Ad Policy

Review criteria and prohibited/restricted content.

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Campaign state summary

State	Description	Next action
Draft	Temporarily saved	Edit or request review
Submitted	Awaiting publisher review	Wait for review to complete
Booked	Review approved, awaiting start date	Register creatives
Live	Ads are running	Add/change creatives, pause if needed
Paused	Temporarily paused	Restart
Rejected	Review rejected	Fix the issue and request review again
Cancelled	Cancellation complete	Reports
Closed	Campaign ended	Reports

Detailed conditions and available actions per state are also documented in Understanding Ad Accounts — Campaign States.